Shell Fab
Countertop Sales • West Seneca, NY
SERVICES PROIVDED 📝
Website Redesign
SEO
THE CHALLENGE
Marty and Michelle lead a business with a deep-rooted Buffalo history, but their existing website felt stuck in the past. It was cluttered with outdated information and a visual style that didn't reflect the high-quality craftsmanship Shellfab is known for. More importantly, the digital presence was missing the "heart" of the company. Marty and Michelle wanted to move away from a corporate feel and instead highlight the fact that family values and community involvement are the true engines behind their success.
THE RESULT
I delivered a slick, modernized website that balances professional functionality with a personal touch. To address their core goals, I built an extensive "About Us" section that puts a face to the name, showcasing the family and the hardworking staff behind the scenes. To turn that increased engagement into business, I integrated streamlined lead forms that make it simple for the team to manage follow-ups. Now, Marty and Michelle have a site that not only looks great but also tells their story and makes it easier than ever for the community to connect with them.
