I gave the brand a complete overhaul, starting with a fresh logo design and a new style guide that defines the vibrant, energetic look of the business. I rebuilt the website from the ground up to be a functional tool for Dave's team, successfully integrating an online ticketing system that now generates consistent sales during peak seasons. This transition hasn't just made the experience better for his customers; it’s significantly lightened the administrative load for his staff. Today, whether a customer sees a social post or walks through the front gates, they get a professional, unified experience that I’m proud to have helped build.